Case Study

UX UI Design
Optic
"The Eye-Deal Match"

Category: UX Design, UI Design

Role: Resaerch, User Testing, UI Design

Date: Mar, 2023
Overview
The Optic App provides the opportunity to peruse collections of glasses offered by the Optic Brand. However, the main value of this app is that it also allows users to customize their frames through a variety of category options.

The goal of this app is to provide a clear and clean directive for users who want to personalize products and create a pair of glasses that are truly unique to them. This case study focuses on the process of gathering data and using user testing to establish a quality application, which will allow users to create their own customized frame.
Brand Guide
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Roboto BOLD
Roboto MEDIUM
Roboto REGULAR
User Persona
Alesix Wilson
"
I can't find well designed products from the brands I love and support that allow me to personalize and make the product my own.
"
User Flow
Low Fidelity Wireframe
User Findings

Feedback was gathered from low fidelity wireframes to better understand whether or not the experience is intuitive and if there are areas that need further improvement. After gathering feedback, I was informed of the initial customization page to be overwhelming and that a simpler layout of information can help users visually. Effectively laying out the user's selection can help visually simplify what they have chosen and what else they can choose from. Based on the user feedback, a change in the layout of the customization options for users is needed to effectively see what options they have chosen and move the prescription from the user's account page to the checkout process.

High Fidelity Wireframe
Takeaway

In the second round of user feedback, This time, users recommend providing more button space and readability for users. Font and button sizes can both go up to make room for the physical interaction of the finger/thumb. Smoother interaction from the physical size of the user's hand can improve and make the user's experience stronger.

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